Irene Becker Partner with Irene

FounderInvestorStrategic Partnership Builder

Irene Becker. Founder, Investor, Strategic Partnership Builder.

Founder & CEO, 99aupairsEx SAP, Kraft Heinz & Sorbent

Don't let the pink dress fool you.

Most companies need two founders. Irene is both.

  • As seen on
  • Winner
  • Deal Maker Award 2026
  • Multiplier Award 2026
  • Top 50 Small Business Leaders
  • AusMumpreneur Bronze
  • Glen Eira Business Awards Finalist
  • Anthill Cool Company Finalist
7figures raisedOversubscribed in one day
1,500+families matchedSince 2017
2M+hours of care deliveredIn Australian homes
2×award winnerDeal Maker & Multiplier, 2026

The mum
who lived it

  • Working mum of three
  • Two passports, three languages

The operator
who built it

  • Built a premium brand
  • Disrupted the aupair industry
  • Global brands at SAP, Kraft Heinz & Sorbent
“They said I wasn't cut out for success. I proved them wrong.”
  1. Nearly expelled
  2. Full academic scholarship
  3. First in her family to study abroad
  4. SAP, Kraft Heinz, Sorbent
  5. Founder

Case studies

She has done it before. At scale.

Handee · Sorbent

$50MThreatened No. 2
→
$150M+Clear No. 1 across retailers

The play: focus

  • Fewer SKUs
  • Double down on the profitable SKUs
  • New SKUs in new categories
  • Cross promote the categories

Plus multiple awards for brand excellence.

Deal Dome · Aupair China venture

$500KSought
→
$1.6M+Raised

More than three times oversubscribed, in one day.

99aupairs · Founder & CEO

02017
→
1,500+Families, 2,000,000 hours of care delivered

The play: premium

  • Built a premium brand
  • Disrupted the aupair industry
  • Australian built AI, working around the clock

Australia's most premium, best rated aupair agency.

The proof

“Irene is a machine.”

Cassie, Head of CEO Office, Life Insurance

Helping families buy back time.
Irene Becker · Founder & CEO, 99aupairs

Work with Irene

Consulting. Investment. Speaking.

Strategic partnerships & growth

  • From losing market position to category leader
  • Strategic alliances across care, education, recruitment and human centred technology
  • Marketing, digital innovation and AI driven lead generation

Investment & advisory

  • Backing high potential, impact driven startups
  • Mentoring founders ready to challenge their industries

Speaking

  • Women in business and leadership
  • The future of childcare and flexible work
  • Entrepreneurship and scaling businesses

The approach

  • Purposeful & sustainable.
  • Simplicity with intent.
  • Driven by results.

Ready to build something meaningful?

Partner with Irene Apply for a strategy session